Pop up screen featuring fitness image, goal, or reminder is activated when the phone is turned on. The screen will be about 25% of the iPhone screen initially and positioned in the upper right corner of the screen. The screen expands to fill the screen when the small pop up is tapped once or removed by tapping it twice. Of course, there is a link on the app to take the user directly to the Trainerize app, to theMyFitnessPal(or whatever) app, or to the Trainerize website online.