Have your trainers or hire a male and female trainer show how to perform each exercise. Record all in the same format with clear concise instruction, execution, and common mistakes (at the end). Having random you tube instructional videos with music and whatever hype the personality has is frustrating when I’m at the gym and trying to make the best use of time. If I need to watch a how to or have a refresh on form I don’t want to go through an intro of some dude and his rhetoric about his big guns! Have a set of every exercise how to with a female and a set with a male so clients can choose what gender they prefer to have instruction from. I realize some people like that. Cool. But not for everyone. Not my jam for sure. Just the proper technique please.