This is more of a marketing idea, in the product or checkout link there's an image and description of the product, what about a short 5min video instead of the image, so you can talk about the product, persuade people to buy your product, I got that idea from click funnels(russell brunson) his website template is literally a short video which tels a story, in the description you put the offer, and you get a sale.

Is it a ridiculous idea that something like that could work?