Purchase a product direct from the app
If a visitor on the app page will download the app, and he is NOT a member already, then he cannot use it. I had some incidents with people who downloaded the app and could not use it because they were not members of my clubs.
So, I think it will benefit the app page visitors when they download the app to have the option to buy a product directly from the app, access the app, and use it based on the access the product purchased provides.
Also, we will not have the problem that they might download and be unable to use it because they are not already members.
Plus, this will allow us to expand our client base and create campaigns with a target to have more downloads for our app.