The client is on the nutrition plan but does not log in their macros. They hit the PLUS button and log the score answering the question: How well did you follow the nutrition plan today? They would themselves mark their nutrition compliance for a day. So then based on that, the coach can see (assuming the client is honest and precise-ish in their logs) that the client is not achieving their goals because of not following the plan (so it's not that the meal plan is not working, it's the fact that a busy client is not following it well enough to see the results).