Hi Trainerize Product Team,

I’m writing this as a high-ticket coaching business owner who uses your platform daily and genuinely wants to see it become the #1 business tool for serious online coaches — not just a workout delivery app.

Right now, Trainerize is strong operationally for building programs and nutrition, habits. But it is missing critical sales, retention and revenue management features that would dramatically increase client lifetime value (LTV), coach revenue, and platform stickiness.

Below are five features that, if implemented, would significantly improve retention and revenue outcomes for coaches like us.

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1) Revenue & LTV Dashboard (Most Important)

For high-ticket coaches, retention is everything.

We don’t measure success in “number of clients.”
We measure:

• Monthly Recurring Revenue (MRR)
• Lifetime Value (LTV)
• Renewal Rate (%)
• Average Contract Length
• Revenue at Risk (next 30–60 days)
• Referrals by clients

Proposed Feature:

A dedicated Revenue Dashboard that shows:

• % of clients who renew (6-month → 6-month, 6 → 12, etc.)
• Average client lifetime
• Revenue expiring in the next 30 / 60 / 90 days
• Total revenue generated per client
• Renewal conversion rate from booked calls

Impact:

This transforms Trainerize from a training tool into a business command center.
It allows coaches to forecast revenue, identify risk, and manage growth strategically.

For high-ticket businesses, this is the single most valuable addition you could build.

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2) Retention Dashboard (Expiry & Renewal Pipeline)

Currently, there is no centralized overview of which clients are nearing contract expiration.

We sell 6-month programs and begin warming clients up for renewal 60 days before their contract ends. We book renewal calls 45 days before expiration.

Proposed Feature:

A Retention Board structured like a sales pipeline:

• 90 Days Remaining
• 60 Days Remaining
• 45 Days Remaining (Call to Book)
• 30 Days Remaining
• Renewal Offer Sent
• Renewed
• Lost

Sortable by:

• Contract value
• Contract length
• Start date
• Client tier

Impact:

This shifts coaches from reactive to proactive retention management and ensures no high-value client slips through the cracks.

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3) Automated Retention Workflows (Trigger-Based)

Retention should not rely on memory.

Proposed Feature:

Automation triggered by contract end date:

Example:

• 60 days before expiration → Progress optimization message
• 50 days before → Structured check-in form
• 45 days before → Automatic booking link for renewal call
• 30 days before → Progress summary + testimonial request
• 21 days before → Renewal offer template

All editable and customizable.

Impact:

Retention becomes a system, not a task.
This alone could increase renewal rates by 10–20%.

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4) Client Engagement / Churn Risk Score

Trainerize already tracks behavior:

• Workout completion
• Login frequency
• Check-ins
• Progress tracking

Proposed Feature:

A Client Engagement Score (0–100) that flags “At Risk” clients when activity drops below a threshold.

Impact:

Coaches can intervene early — long before the client mentally disengages.
Retention improves because risk is visible in advance.

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5) Milestone & Momentum Builder

Retention is driven by perceived progress.

Proposed Feature:

• Automatic milestone recognition (100 workouts completed, 10kg lost, 6 months completed, etc.)
• Visual transformation summary generated 45 days before contract expiration
• Automated celebration messages

Impact:

Renewal calls become easy because the results are visually documented.
Clients renew momentum — not just coaching.

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Why This Matters

High-ticket coaches care about:

• Retention
• LTV
• Revenue forecasting
• Contract management
• Risk visibility

If Trainerize becomes the platform that solves these business-critical problems, it will become unstopperble.