Automatic Macro & Calorie Recommendations During Onboarding

When a client signs up for either 1-to-1 coaching or a group programme, they already provide valuable information during onboarding, such as:

• Age
• Sex
• Height
• Weight
• Activity level
• Progress photos
• Goal (fat loss, muscle gain, recomposition, maintenance, etc.)

Using this information, the platform could automatically calculate an initial calorie, protein, carbohydrate, and fat target for the client.

The calculations should follow parameters set by the coach, allowing coaches to define their preferred methodology, such as:

• Protein per kg of body weight
• Activity multipliers
• Rate of weight loss or gain
• Minimum calorie thresholds
• Macro distribution preferences

This would give every client an immediate starting point as soon as they join the programme, while still allowing the coach to manually adjust targets whenever needed.

Dynamic Macro Updates

An additional feature would be the option for coaches to enable automatic macro updates.

For example:

• Client starts at 100kg with a fat-loss goal.
• The platform calculates initial calories and macros.
• As the client logs new body weights over time, the platform automatically recalculates calorie and macro targets based on the coach's chosen settings.

This could be an optional toggle, allowing coaches to choose between:

• Manual adjustments only.
• Automatic adjustments based on client progress.

Benefits

• Saves coaches significant setup time.
• Gives clients immediate nutritional guidance from day one.
• Creates consistency across coaching programmes.
• Reduces administrative workload.
• Ensures nutrition targets remain aligned with changing body weight and goals.
• Allows coaches to focus on coaching rather than repetitive calculations.

In summary, the platform would use onboarding data to automatically generate personalised calorie and macro targets, with the option to continuously adjust those targets as client body weight and goals evolve.